Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of this marketplace today. However, it is sadly just a couple of jargon for most of people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it critical for today’s business specific person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is this task. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is really a wider concept accompanied by social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing aside social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It is a way to get higher rankings previously search results along the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it aids you stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them about their visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Web site experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771